Creating a culture where everyone learns how to serve others is essential to most organizations. RDR has trained large corporations, healthcare organizations, employees in retail, sales, and public service in this vital area. The workshop we call Beyond Service Excellence can be customized to fit any industry or situation and it presents the latest research on going beyond satisfaction to loyalty by learning the 4 Behaviors that Make or Break the Customer Connection. Keynote talks on this topic can focus on any of the critical facets of service from developing the right attitude to understanding the elements of creating a memorable experience.